Quarterly Journal of Economics Vol. 124 No. 4 2009
Powerful Women: Does Exposure Reduce Bias?*
Abstract
We exploit random assignment of gender quotas for leadership positions on Indian village councils to show that prior exposure to a female leader is associated with electoral gains for women. After ten years of quotas, women are more likely to stand for, and win, elected positions in councils required to have a female chief councilor in the previous two elections. We provide experimental and survey evidence on one channel of influence—changes in voter attitudes. Prior exposure to a female chief councilor improves perceptions of female leader effectiveness and weakens stereotypes about gender roles in the public and domestic spheres.
- DOI
- 10.1162/qjec.2009.124.4.1497
- Volume
- 124
- Issue
- 4
- Pages
- 1497-1540
- Language
- en
- Sources
- bibtex:phds-export.bib crossref openalex