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Review of Economic Studies Vol. 86 No. 4 2019

Competitive Screening Under Heterogeneous Information

Daniel F. Garrett1; Renato Gomes2; Lucas Maestri3

1 Toulouse School of Economics, University of Toulouse Capitole · 2 Toulouse School of Economics, CNRS, University of Toulouse Capitole · 3 FGV EPGE Escola Brasileira de Economia e Finanças

Abstract

We study the interplay between informational frictions and second-degree price discrimination. Our theory recognizes that consumers differ in their tastes for quality as well as in the information they possess about available offers, which leads to dispersion over price–quality menus in equilibrium. While firms are ex ante identical, we show that their menus are ordered so that more generous menus leave more surplus to consumers of all valuations. We explore the cross-section of equilibrium menus and variations in market conditions to generate empirical predictions on prices, qualities, and markups across firms, and within a firm’s product line. For instance, more competition may raise prices for low-quality goods; yet, consumers are better off, as the qualities they receive also increase. The predictions of our model illuminate empirical findings in many markets, such as those for cell phone plans, yellow-pages advertising, cable TV, and air travel.

DOI
10.1093/restud/rdy072
Volume
86
Issue
4
Pages
1590-1630
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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