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Review of Economic Studies Vol. 70 No. 2 2003

Second Opinions and Price Competition: Inefficiency in the Market for Expert Advice

Wolfgang Pesendorfer1; Asher Wolinsky2

1 Princeton University · 2 Northwestern University

open access

Abstract

We consider a market in which an expert must exert costly but unobservable effort to identify the service that meets the consumer's need. In our model, experts offer competing contracts and the consumer may gather multiple opinions. We explore the incentives that a competitive sampling of prices and opinions provides for experts to exert effort and find that there is a tension between price competition and the equilibrium effort. In particular, the equilibrium fails to realize the second best welfare optimum. An intervention, that limits price competition via price control, increases welfare.

DOI
10.1111/1467-937x.00250
Volume
70
Issue
2
Pages
417-437
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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