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The Review of Economics and Statistics Vol. 105 No. 1 2023

Exchange Rate Shocks and Quality Adjustments

Daniel Goetz1; Alexander Rodnyansky2

1 University of Toronto Mississauga, Rotman School of Management · 2 University of Cambridge and CEPR

open access

Abstract

Do firms respond to cost shocks by reducing the quality of their products? Using microdata from a large Russian retailer that refreshes its product line twice-yearly, we document that higher quality products are more profitable than lower quality ones, but that the number of high-quality products experiences a relative decrease after a large ruble devaluation in 2014. We show that rising firm costs—and not shrinking consumer incomes—explains the reallocation, and rationalize the data with a model that features consumer expenditure switching between high and low qualities. The reallocation to lower quality products reduces average pass-through by 26%.

DOI
10.1162/rest_a_01030
Volume
105
Issue
1
Pages
86-100
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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