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Review of Financial Studies Vol. 27 No. 11 2014

Trading for Status

Harrison Hong1; Wenxi Jiang2; Na Wang3; Bin Zhao4

1 Princeton University · 2 Yale University · 3 Hofstra University · 4 Shanghai Advanced Institute of Finance, Shanghai Jiaotong University

Abstract

We show that Keeping-Up-with-the-Joneses preferences can explain several puzzling retail investor behaviors, including the excessive trading of small local stocks. Status concerns lead households, especially those living in affluent areas, to demand these stocks to track their neighbors' wealth. This demand varies procyclically with the stock market's value and generates household trading. Using Chinese data on local stock turnover, stock message boards, and brokerage account trading, we test and confirm this hypothesis by exploiting the uneven rise of affluence across Chinese cities between 1998 and 2012.

DOI
10.1093/rfs/hhu048
Volume
27
Issue
11
Pages
3171-3212
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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