Academy of Management Review Vol. 33 No. 3 2008
Brainstorming Reconsidered: A Goal-Based View
Abstract
In this paper I propose goal setting as a mechanism for linking brainstorming research to organizational creativity. Using the large body of literature on brainstorming as a prototype, I develop a goal-based view of intervention in idea generation. A goal-based view provides new insight into the conduct and evaluation of brainstorming research that improves its relevance to management, and it suggests a broader agenda for defining expectations for creative ideas and tailoring interventions to match these definitions.
- DOI
- 10.5465/amr.2008.32465708
- Volume
- 33
- Issue
- 3
- Pages
- 649-668
- Language
- en
- Sources
- ris:amr.ris openalex crossref