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Journal of International Business Studies Vol. 39 No. 6 2008

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong1; Joseph A Cote2; Swee Hoon Ang1; Soo Jiuan Tan1; Kwon Jung3; Ah Keng Kau1; Chanthika Pornpitakpan4,5

1 National University of Singapore · 2 Washington State University Vancouver · 3 KDI School of Public Policy and Management · 4 University of Macau · 5 City University of Macau

Abstract

The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested.

DOI
10.1057/palgrave.jibs.8400392
Volume
39
Issue
6
Pages
996-1009
Language
en
Sources
openalex ris:jibs.ris crossref

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