Journal of International Business Studies Vol. 30 No. 2 1999
Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions
Abstract
The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.
- DOI
- 10.1057/palgrave.jibs.8490069
- Volume
- 30
- Issue
- 2
- Pages
- 249-268
- Language
- en
- Sources
- ris:jibs.ris crossref openalex