Journal of Financial and Quantitative Analysis Vol. 32 No. 4 1997

Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs

Lawrence M. Benveniste¹; Walid Y. Busaba²

¹ University of Minnesota · ² University of Arizona

Abstract

Lawrence M. Benveniste, Walid Y. Busaba, Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs, The Journal of Financial and Quantitative Analysis, Vol. 32, No. 4 (Dec., 1997), pp. 383-403

DOI

10.2307/2331230

Volume

32

Issue

4

Pages

383

Sources

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Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓