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Journal of Financial and Quantitative Analysis Vol. 7 No. 3 1972

Safety First--An Expected Utility Principle

Haim Levy; Marshall Sarnat

Abstract

The theory of choice under conditions of certainty has been extended by Von Neumann and Morgenstern [8], Friedman and Savage [5], Marschak [13], and others to conditions involving risk by assuming that individuals maximize their expected utility. The application of this theory to portfolio selection, to efficiency criteria, and to the explanation of the well-known phenomenon of diversification of assets has been carried further by Markowitz [11 and 12], Tobin [17], Samuelson [15], Sharpe [16], and Lintner [10], and more recently by Hadar and Russell [5] and Hanoch and Levy [8].

DOI
10.2307/2329805
Volume
7
Issue
3
Pages
1829
Sources
openalex crossref

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