Journal of Financial and Quantitative Analysis Vol. 8 No. 2 1973
Natural Behavior Toward Risk and the Question of Value Determination
Abstract
This study deals with behavioral assumptions that necessarily underlie the theory of asset valuation. Recognized logical and empirical implausibilities associated with the particular set of assumptions that provides the underpinnings of much currently espoused asset theory are reviewed. A valuation model based on a more realistic set of behavioral assumptions is then proposed and tested empirically.
- DOI
- 10.2307/2330028
- Volume
- 8
- Issue
- 2
- Pages
- 335
- Sources
- openalex crossref