← Search Journal of Banking & Finance Vol. 2 No. 2 1978 Portfolio theory is for risk lovers Karl Borch Norwegian School of Business, N-5000 Bergen, Norway DOI10.1016/0378-4266(78)90038-9 Volume2 Issue2 Pages179-181 Languageen Sources openalex crossref semanticscholar Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓