← Search Journal of Finance 1973 Corporate Financial Strategies and Market Measures of Risk and Return William J. Breen; Eugene M. Lerner1 1 Northwestern University DOI10.2307/2978306 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓