← Search Journal of Finance Vol. 64 No. 5 2009 FELLOW OF THE AMERICAN FINANCE ASSOCIATION FOR 2009 Richard H. Thaler DOI10.1111/j.1540-6261.2009.01521_2.x Volume64 Issue5 Languageen Sources semanticscholar crossref openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓