← Search Journal of Finance Vol. 18 No. 4 1963 Optimal Investment Decisions: Rules for Action and Criteria for Choice. William Beranek; Pierre Massé DOI10.2307/2977207 Volume18 Issue4 Pages704 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓