← Search Journal of Finance Vol. 23 No. 5 1968 An Introduction to the Theory of Finance. Cliff Lloyd; Basil J. Moore DOI10.2307/2325939 Volume23 Issue5 Pages923 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓