← Search Journal of Finance Vol. 33 No. 5 1978 Perceived Risk and Capital Asset Pricing Arthur E. Gooding DOI10.2307/2327274 Volume33 Issue5 Pages1401 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓