← Search Journal of Finance Vol. 45 No. 4 1990 Finance/Accounting Literature Database. Richard D. Marcus; Jean Louis Heck; Terry L. Zivney DOI10.2307/2328735 Volume45 Issue4 Pages1354 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓