← Search Journal of Finance Vol. 11 No. 4 1956 Durability of Consumer Goods and Business Instability Fao Lun Cheng DOI10.2307/2976657 Volume11 Issue4 Pages484 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓