← Search Journal of Finance Vol. 6 No. 2 1951 Testing Formula Plans C. Sidney Cottle; W. Tate Whitman DOI10.2307/2978986 Volume6 Issue2 Pages220 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓