← Search Journal of Finance Vol. 33 No. 5 1978 Sensitivity Analysis of Rates of Return: Reply O. Maurice Joy; Jerry O. Bradley DOI10.2307/2327280 Volume33 Issue5 Pages1461 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓