← Search Journal of Finance Vol. 12 No. 3 1957 Personal Finance. Helen C. Potter; Elvin F. Donaldson DOI10.2307/2976866 Volume12 Issue3 Pages402 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓