← Search Journal of Finance Vol. 42 No. 5 1987 Profits in the Long Run. James L. Bicksler; Dennis C. Mueller DOI10.2307/2328538 Volume42 Issue5 Pages1405 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓