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The Review of Corporate Finance Studies 2025

Speculative and Informative: Lessons from Market Reactions to Speculation Cues

J. Anthony Cookson1; S. Katie Moon1; Joonki Noh2

1 Leeds School of Business, University of Colorado Boulder · 2 Weatherhead School of Management Case Western Reserve University Cleveland

Abstract

Speculative language in corporate disclosures can convey valuable information about firms’ fundamentals. We evaluate this idea by developing a measure for speculative statements based on sentences marked with the “weasel tag” on Wikipedia. In the 16-week test period after filing, greater use of speculative statements in 10-Ks predicts higher and nonreverting abnormal returns, more insider and informed buying, and higher news sentiment. These findings imply that managers’ usage of speculative language in 10-Ks reflects voluntary disclosure of their private information about the positive prospects of events when market implications of the events are uncertain and thus have room for (re)interpretation.

DOI
10.1093/rcfs/cfaf021
Language
en
Sources
openalex crossref

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