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Contrast Coding: A Refinement of ANOVA in Behavioral Analysis.

Frank A. Buckless; Sue Pickard Ravenscroft

The Accounting Review 1990

Abstract Illustrates the increased statistical power of contrast coding over the conventional ANOVA on behavioral analysis, when multiple-level factors are involved or when certain types of interactive relationships among factors are hypothesized. Effect on Type I error rates; Limitations of ANOVA; Advantages of contrast coding; Empirical examples; Multi-level factors.

DOI
10.2308/tar-9603274143
Volume
65 (4)
Pages
933-945
Language
en
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