The Accounting Review Vol. 100 No. 6 2025
Reliance on Algorithmic Estimates: The Joint Influence of Algorithm Adaptability and Estimation Uncertainty
Abstract
Companies, including public accounting firms, are integrating systems with advanced algorithms into decision-making processes to assist with developing and evaluating complex estimates. However, individuals may hesitate to rely on algorithmic output, particularly under conditions of uncertainty. We conduct two experiments examining whether and how a system’s ability to adapt—an emerging feature of machine learning—interacts with uncertainty to influence accounting professionals’ reliance on algorithmic advice. In Experiment 1, we find that auditors are more willing to rely on advice from learning algorithms than static algorithms when estimation uncertainty is relatively high. Experiment 2 replicates this result in a general accounting context where preparers develop their own estimates. Our findings demonstrate that accounting professionals’ reliance on algorithms is contextually dependent, and highlights algorithm adaptability as an important technological feature that can promote advice utilization, particularly when adaptability is likely important to the judgment context (e.g., when estimation uncertainty is high).
- DOI
- 10.2308/tar-2024-0109
- Volume
- 100
- Issue
- 6
- Pages
- 285-308
- Language
- en
- Sources
- openalex crossref