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EDUCATORS, ELECTRONS, AND BUSINESS MODELS: A PROBLEM IN SYNTHESIS.

Gardner M. Jones

Associate Professor, Michigan Slate University. 1

The Accounting Review 1960

Abstract The most pervasive feature of "businessman's culture" atmosphere is change. Change, in a commercial culture equates to progress, something new, something different, is intrinsically valid. Change results in new markets, new jobs, new opportunities for investment and for profit. This enthusiasm for innovation, for obsolescence through social temperament rather than through physical necessity, is so much a part of conditioning that one hopefully embrace every new gadget, nostrum, or notion, whether social, medical, or managerial, without really critical examination. Computer systems have an important place to play in part of faculty education and ultimately in student education for management. The scope of these kinds of systems is so large that only high-speed processing systems can let one experiment with whatever ideas one dream up. One can fly businesses many times without the danger of getting hurt by crashing. One become more sophisticated in refining management games and process simulators, one will be able to deal more and more with the unpredictable's that affect business results. And will also be moving slowly toward discovering a real "science of management."

DOI
10.2308/tar-7063093
Volume
35 (4)
Pages
619-626
Language
en
Export
BibTeX
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