← Search

A Test of the Consumer Jury Method of Ranking Advertisements (Book).

E. H. Gault

University of Michigan. 1

The Accounting Review 1935

Reviews the book "A Test of the Consumer Jury Method of Ranking Advertisements," by Neil H. Borden and Osgood S. Lovekin.

DOI
10.2308/tar-7075639
Volume
10 (3)
Pages
310-311
Language
en
Export
BibTeX
Sources
openalex crossref