The Accounting Review Vol. 39 No. 3 1964
HEURISTIC.
Abstract
The article illustrates the use of the term heuristics and thereby facilitate retention, and to provide an appreciation as to the limitations as well as the advantages of this approach to problem solving. Students of management and accountants concerned with computer technology and its application to the problems of business administration have probably seen the terms "heuristic" and "heuristics" in the literature used as an adjective and a noun. A heuristic model, written as a computer program, simulates the procedures used in choosing investment policies for accounts, in evaluating the alternatives presented by the market, and in selecting the required portfolios. Heuristics are important as they often lead quickly to solutions that one would otherwise reach much more expensively by analytic techniques.
- DOI
- 10.2308/tar-7134910
- Volume
- 39
- Issue
- 3
- Pages
- 768-769
- Language
- en
- Sources
- openalex crossref