A PATTERN FOR PROFESSIONAL BUSINESS EDUCATION.
Abstract The preparation of young people for careers in business has become one of the major tasks of universities and colleges in the United States during the past two or three decades, judging from the standpoint of enrolment in business colleges and schools. Yet the preoccupation of business educators with the problems of curriculum has not kept pace with the growth in enrolment nor with the expanding responsibility of collegiate schools for the preparation of potential leaders in the study and management of economic affairs in our complex society. As an institution, the university is conservative of the vital traditions of the culture as well as provocative in the critical analysis of these traditions. But in the new field of business education, too little attention has been paid to defining its place in university education; and too much reliance has been placed, on the one hand, on the liberal arts traditions, while overemphasizing, on the other, the strictly vocational preparation of students.
- DOI
- 10.2308/tar-7063053
- Volume
- 24 (4)
- Pages
- 392-402
- Language
- en
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