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Financial Management of the Marketing Function (Book).

Stephen A. Zeff; Aubrey Wilson1

1 Managing Director, Industrial Market Research, Ltd., London. 1

The Accounting Review 1963

Reviews the book "Financial Management of the Marketing Function," by Michael Schiff and Martin Mellman.

DOI
10.2308/tar-7106834
Volume
38 (4)
Pages
888-890
Language
en
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