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The Accounting Review 2026

The Influence of Data Visualizations on Investor Information Processing: Evidence from Earnings Conference Call Slideshows

Karson E. Fronk

Texas Christian University

Abstract

I examine the association between data visualizations in earnings conference call presentations and contemporaneous disclosure processing outcomes. I find that the use of data visualizations in this setting is associated with decreases in abnormal information asymmetry and increases in abnormal market liquidity. In addition, I find that data visualizations help investors process information when investors face greater acquisition and integration costs. Finally, I find that data visualizations are associated with increased trading activity and trade profitability for less-sophisticated investors. Overall, my results suggest that the use of data visualizations in earnings conference calls can reduce investors’ processing costs and improve market outcomes. Data Availability: Data are available from sources identified in the text.

DOI
10.2308/tar-2023-0638
Pages
1-31
Language
en
Sources
openalex crossref

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