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Measuring Customer Relationship Value: The Role of Switching Cost*

Shane S. Dikolli1; William R. Kinney2; Karen L. Sedatole3

1 Duke University · 2 The University of Texas at Austin · 3 Michigan State University

Contemporary Accounting Research 2007
DOI
10.1506/n658-3452-4x2l-0847
Volume
24 (1)
Pages
93-132
Language
en
Export
BibTeX
Sources
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