Contemporary Accounting Research
Vol. 24
No. 1
2007
Measuring Customer Relationship Value: The Role of Switching Cost*
Shane S.
Dikolli1;
William R.
Kinney2;
Karen L.
Sedatole3
1 Duke University · 2 The University of Texas at Austin · 3 Michigan State University
- DOI
- 10.1506/n658-3452-4x2l-0847
- Volume
- 24
- Issue
- 1
- Pages
- 93-132
- Language
- en
- Sources
-
semanticscholar
openalex
crossref
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