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Brand Values and Capital Market Valuation

Mary E. Barth1; Michael B. Clement2; George Foster1; Ron Kasznik1

1 Stanford University · 2 College of Business Administration, University of Texas at Austin, USA

Review of Accounting Studies 1998
DOI
10.1023/a:1009620132177
Volume
3 (1-2)
Pages
41-68
Language
en
Export
BibTeX
Sources
semanticscholar openalex crossref