Accounting, Organizations and Society Vol. 68-69 2018
Firm communication and investor response: A framework and discussion integrating social media
Abstract
I provide a general framework of firms’ financial communication process and investor response to information, moving from disclosure through dissemination to investor response and management response. I then discuss the entrance of social media into firm communications, highlighting both classic and unique aspects of social media in the communication process. I place Cade (2018) in this literature and discuss areas ripe for future research. Finally, I encourage researchers interested in social media to acknowledge and embrace the unique opportunities and challenges in this area.
- DOI
- 10.1016/j.aos.2018.03.009
- Volume
- 68-69
- Pages
- 80-87
- Language
- en
- Sources
- semanticscholar openalex crossref