Quarterly Journal of Economics Vol. 67 No. 1 1953
The Product as an Economic Variable
Abstract
I. Introduction: the inadequacy of mere price-quantity analysis; possible relationships between the four variables of price, product, advertising and quantity, 1. — II. Products are variable; the meaning of product determination, 8. — III. Three main determinants of products: custom, 12; standards, 14; profit maximization, 17.
- DOI
- 10.2307/1884146
- Volume
- 67
- Issue
- 1
- Pages
- 1
- Sources
- openalex crossref