Quarterly Journal of Economics Vol. 76 No. 4 1962

Style Change Costs as a Market Weapon

J. A. Menge^1,2

¹ Dartmouth College · ² Dartmouth Hospital

Abstract

I. Introduction, 632. — II. A graphical analysis of style costs, 634. — III. A digression on the technology of style costs, 642. — IV. Means of survival; alternatives to the code, 643. —V. Conclusion, 646.

DOI

10.2307/1879550

Volume

76

Issue

4

Pages

632

Sources

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Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓