← Search Quarterly Journal of Economics Vol. 73 No. 4 1959 [Satisfactory Profits as a Guide to Firm Behavior]: Reply R. M. Cyert; J. G. March DOI10.2307/1884312 Volume73 Issue4 Pages684 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓