Quarterly Journal of Economics Vol. 81 No. 4 1967
The Effect of the Competitive Structure Upon Expenditures for Advertising
Abstract
Introduction, 610. — Case 1: Firms whose response functions pass through the origin, 612. — Case 2: Firms whose response functions are positive at zero promotion levels, 619. — General discussion and conclusions, 626.
- DOI
- 10.2307/1885581
- Volume
- 81
- Issue
- 4
- Pages
- 610
- Sources
- openalex crossref