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The Effect of the Competitive Structure Upon Expenditures for Advertising

Julian L. Simon

University of Illinois Urbana-Champaign

Quarterly Journal of Economics 1967

Introduction, 610. — Case 1: Firms whose response functions pass through the origin, 612. — Case 2: Firms whose response functions are positive at zero promotion levels, 619. — General discussion and conclusions, 626.

DOI
10.2307/1885581
Volume
81 (4)
Pages
610
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