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The Tactics of Retail Price Control

John Perry Miller

Washington Center

Quarterly Journal of Economics 1943

I. The GMPR: background, 498; pricing rules, 499; reasons for its failure, 500; its usefulness, 507. — II. Specific Prices and Margin Control: alternatives to GMPR, 508; criteria for policy, 509; specific dollar-and-cents prices, 510; margin control, .513 — Conclusions, 519.

DOI
10.2307/1884653
Volume
57 (4)
Pages
497
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