The Role of Market Forces in Assuring Contractual Performance
Journal of Political Economy
1981
The conditions under which transactors can use the market (repeat-purchase) mechanism of contract enforcement are examined. Increased price is shown to be a means of assuring contractual performance. A necessary and sufficient condition for performance is the existence of price sufficiently above salvageable production costs so that the nonperforming firm loses a discounted steam of rents on future sales which is greater than the wealth increase from nonperformance. This will generally imply a market price greater than the perfectly competitive price and rationalize investments in firm-specific assets. Advertising investments thereby become a positive indicator of likely performance.
- DOI
- 10.1086/260996
- Volume
- 89 (4)
- Pages
- 615-641
- Language
- en
- Export
- BibTeX
- Sources
- openalex crossref