← Search Journal of Political Economy Vol. 56 No. 4 1948 The Utility Analysis of Choices Involving Risk Milton Friedman; L. J. Savage DOI10.1086/256692 Volume56 Issue4 Pages279-304 Languageen Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓