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Journal of Political Economy Vol. 104 No. 4 1996

Willingness to Pay and the Distribution of Risk and Wealth

John W. Pratt; Richard Zeckhauser

Abstract

Willingness to pay (WTP), most economists believe, is an appropriate benefits metric for government expenditure and regulatory policies that reduce risks to human life. It depends, however, on the distribution of risk and wealth. Currently, society's expenditures overemphasize concentrated risks, say after-the-fact treatment as opposed to prevention. A "dead-anyway" effect complements excess attention to intense interests in explaining this. Our normative criterion for spending on risk reduction is what a rational, albeit uninsured, individual confronting lotteries on future risks to life and wealth would choose for himself. This requires correcting WTP to eliminate the dead-anyway effect but continues to reflect that wealth enhances the utility of living.

DOI
10.1086/262041
Volume
104
Issue
4
Pages
747-763
Language
en
Sources
openalex crossref

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