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Journal of Political Economy Vol. 134 No. 2 2026

Screening with Persuasion

Dirk Bergemann; Tibor Heumann; Stephen Morris

Abstract

We analyze a nonlinear pricing model where the seller controls both product pricing (screening) and buyer information about their own values (persuasion). We prove that the optimal mechanism always consists of finitely many signals and items, even with a continuum of buyer values. The seller optimally pools buyer values and reduces product variety to minimize informational rents. We show that value pooling is optimal even for finite value distributions if their entropy exceeds a critical threshold. We also provide sufficient conditions under which the optimal menu restricts offering to a single item.

DOI
10.1086/738342
Volume
134
Issue
2
Pages
570-625
Language
en
Sources
semanticscholar openalex crossref

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