Journal of Political Economy Vol. 62 No. 3 1954

The Economics of Marketing Reform

P. T. Bauer; B. S. Yamey

DOI

10.1086/257515

Volume

62

Issue

3

Pages

210-235

Language

en

Sources

semanticscholar openalex crossref

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓