Journal of Political Economy Vol. 47 No. 4 1939

Merchandise Testing as a Guide to Consumer Buying. Mabel Taylor Gragg , Neil H. Borden

Hazel Kyrk

DOI

10.1086/255431

Volume

47

Issue

4

Pages

598-599

Language

en

Sources

semanticscholar openalex crossref

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓