← Search Journal of Political Economy Vol. 46 No. 6 1938 Consumers and the Market. Margaret G. Reid Hazel Kyrk DOI10.1086/255337 Volume46 Issue6 Pages906-908 Languageen Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓