← Search Journal of Political Economy Vol. 29 No. 4 1921 The Elements of Marketing. Paul T. Cherington Leverett S. Lyon DOI10.1086/253351 Volume29 Issue4 Pages349-351 Languageen Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓