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Choice and Opportunity Costs

Paola Manzini1; Marco Mariotti2; Levent Ülkü3

1 School of Economics, University of Bristol · 2 School of Economics and Finance, Queen Mary University of London · 3 CIE and Department of Economics, ITAM ,

Review of Economic Studies 2025 open access

Abstract We define the (physical) opportunity cost of a choice x as the alternative that would be chosen if x were not available, and the opportunity cost of any unchosen alternative as x itself. The agent has preferences over pairs consisting of alternatives and their opportunity costs. Because costs affect choice and vice-versa, choice results from an intrapersonal equilibrium rather than from simple maximisation. In spite of significant rationality assumptions, the resulting behaviour can be highly non-standard, allowing intransitive choices. Rational utility maximisation is ensured by an additional new consistency condition on preferences. However, we argue that the maximised utility cannot be straightforwardly interpreted as a welfare relevant “revealed preference”. A generalisation of our model accommodates additional departures from standard rationality in the form of menu effects.

DOI
10.1093/restud/rdaf101
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en
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