The Review of Economics and Statistics Vol. 56 No. 4 1974

Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries

Michael E. Porter

DOI

10.2307/1924458

Volume

56

Issue

4

Pages

419

Sources

semanticscholar openalex crossref

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓